Growth Marketing Case Studies
Discover how Mighty Orbit drives accelerate growth for B2B SaaS & Healthtech companies.
Medical LMS SaaS Nets 41% Demo Boost, Cuts SQL Costs by 36%
A medical device-focused LMS provider sought to amplify its market presence. Faced with an outdated website and scattered marketing, they revamped their approach, centering on demand generation, targeted outbound campaigns, and a fresh website aligned with B2B client needs. The strategic shift resulted in a 41% hike in demo conversions and a significant $450,000 uptick in sales opportunities, all while driving down SQL costs by 36%.
increase in demo conversion from digital campaigns
In new sales opportunities added
decrease in cost for SQL
Series C Medical Device Company
A Series C Medical Device company in predictive medicine sought to escalate market awareness and demand for its innovative product. Overcoming the challenge of a fragmented engagement strategy, they introduced a comprehensive CRM system and tailored content that resonated with healthcare professionals. This strategic pivot led to a 3x increase in MQLs on LinkedIn and a 29% uplift in MQL to SQO conversion, resulting in over $250K in new opportunities from digital campaigns.
increase of MQLs on LinkedIn
Increase in MQL to Opp conversion
In new opportunities from digital campaigns
Call Center SaaS Sees 241% ROI, 57% Conversion Growth
A B2B SaaS focused on call center solutions for SMBs revamped its scattered marketing to meet ambitious growth goals. Precision targeting and vertical-specific messaging led to a 57% increase in MQL to SQL conversion rate. Streamlined ad strategies delivered a stellar 241% ROI from digital campaigns.
ROI from digital campaigns
Increase in MQL to SQL conversion rate
qualified leads generated in 60 days
35% Surge in Leads for Medical Billing SaaS, $375K Pipeline Boost
A medical billing SaaS company, armed with Series A funding, needed to break through stagnant growth and a competitive RCM market. By aligning marketing with sales insights and targeting high-intent keywords, the company revamped its lead gen strategy. The results were transformative: qualified leads increased by 350%, and a new sales pipeline worth $375K was generated.
in new sales opportunities added in 120 days
increase qualified lead growth
increase in win rates
Strategic Pivot Cuts SQL Costs by 51%, Triples Lead Pipeline for EdTech SaaS
An EdTech SaaS platform teetered on losing a vital bank grant, with enrollments plummeting and ad spend soaring. Precision tracking, funnel optimization, and targeted campaigns replaced broad, costly efforts. A 51% cut in SQL costs, a tripled lead pipeline within 90 days, and a 200% increase in campaign quality.
reduction in CaC, from $128 to $63
growth in qualified pipeline in 60 days
Over sales quota from digital campaigns
Hybrid Coding Bootcamp Sees 83% Lead Increase, Cost-Efficient Expansion
An EdTech Hybrid Coding Bootcamp battling competitive pressure needed to escape costly paid acquisition traps. The strategy overhaul led to a 40% cut in acquisition costs, an 83% rise in qualified leads, a 153% boost in inbound traffic, and a 65% increase in website conversions.
Net new partner logos added in 60 days
Increase in qualified leads
Reduction in CaC
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